We envision a thriving Armenia where local people can make sustainable, livable incomes and are not forced to emigrate to find employment.
To turn our vision into reality, we’re on a mission to make Armenia the #1 destination in the South Caucasus by incubating and launching extraordinary travel experiences that support rural job creation.
Armenia has all the right ingredients to be a top travel destination: age-old traditions, untouched nature, inviting people. 96% of visitors to Armenia already say they would recommend the country to others, but tourist traffic is low, just 1.24 million between January and September 2022 according to the country’s Tourism Committee. Experiential travel can unleash Armenia’s true potential.
WHAT IS EXPERIENTIAL TRAVEL?
Experiential travel (n): a form of tourism that immerses travelers in a destination and transforms them through cultural, nature-based, wellness and/or adventure experiences.
WHy Travel Experiences?
Travel experiences are a $180 billion global market that can positively impact Armenia if built correctly. How, and why? Arrivals to developing countries like Armenia are up 6.2%, growing faster than arrivals to developed countries, and 66% of revenue from experience travel stays in-country, compared to 20-33% with other forms of tourism..
Just a 1% increase in tourism enhances GDP by 0.051% and reduces poverty by 0.51%. We’re not imagining what that can mean for Armenia. We’re making it happen by incubating the best experiences the country has to offer.
Our Model For Creating
Extraordinary Experiences
Incubate and accelerate
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Fund
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Launch on 2492 Travel
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Quality Assure
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Franchise
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Incubate and accelerate → Fund → Launch on 2492 Travel → Quality Assure → Franchise →
Journey into the unknown with 2492 Travel
There are no travel companies in Armenia today that focus solely on experiences – the country’s tourism sector concentrates its offerings on sightseeing. But we know that Armenia offers so much more. We evaluated over 150 experiences available to travelers in Armenia and found that they are generally lackluster. So our team of visionaries and creatives decided to create our own original experiences that would motivate travelers to choose Armenia as their next destination. That’s how our for-purpose arm, 2492 Travel, was born.