About the CampaignThis campaign started on June 08, 2017 This campaign will finish on August 31, 2017
Wine has been made in Armenia for over 6,000 years. Today, the wine industry is flourishing, but the region that produces some of its best wines is being left behind.
ONEArmenia is partnering with Semina Consulting to invest in the sustainable development of Southern Armenia through wine tourism. Farm-to-Bottle will provide three farmers with training that will enable them to grow quality grapes and produce quality wine, in addition to building tasting rooms on their vineyards that will empower them to harness their entrepreneurial spirit and bring tourists right into the heart of Armenia’s wine country for an authentic experience in wine tourism.
Each farmer will be given the tools and means to produce up to 2,000 bottles of their own wine within the first year. The wine can be sold at an average of $5-7 which would provide each farmer with an average annual income of $12,000, with the national average being $4,200. Considering they currently sell one kilo of grapes for approximately 50 cents, their annual income will be significantly increased.
The tasting rooms, called WineCubes, will become destinations for tourists traveling to Armenia. As the farmers progress, they will be able to expand beyond just one room; they will have the opportunity to establish their own wineries. The success of this campaign would mean three new and unique wineries in Vayots Dzor, increasing tourism to the region and boosting local economies in addition to establishing Armenia as a wine enthusiast’s travel destination.
After two years of utilizing the WineCubes, the farmers will have the option to either purchase the Cubes and maintain full ownership over them or else return the Cubes to Semina. Semina will continue the program beyond this campaign, either giving the WineCube to a new farmer or building a new WineCube with the money from the purchase, thus ensuring the sustainability of the project, the goal being to include as many farmers as possible over time.
Armenia’s Wine Country has the potential to become a destination in Wine tourism. Your investment will provide a system of sustainable development to make that possible.